Privacy Policy
We, Smart Bar Enterprises Ltd / Avenue Taxis Ltd (“we”, “our” or “us”), with our registered office at 8–16a Falcon Street, Ipswich, IP1 1SL, are fully committed to respecting your privacy and protecting any information you provide to us.
This Notice explains how we collect, use, store and share your personal data when you use our services, including our software application (the “App”), our website (the “Website”), and any other communication with us in connection with those services.
For the purposes of the UK GDPR, the data controller is Smart Bar Enterprises Ltd / Avenue Taxis Ltd.
What Data We Collect About You
We may collect and process some or all of the following personal data about you, depending on how you use our services:
- Information you provide: Your name, address, email address, phone number, age, date of birth, username, password, payment details and other registration information. We may also collect demographic information (e.g. via surveys).
- Device information: Technical information such as device type, unique identifiers, network information, operating system, time zone and locale.
- Log information: Details of how you use the services, including access times, pages viewed, App features used and system activity.
- Location data: Where enabled, we may collect data about your location to help provide the services (for example, to arrange a taxi journey).
- Information from third parties: We may receive information about you from our service partners, such as your name, email address, postal address and location.
- Transaction information: Details of bookings and journeys (pickup and drop-off, distance, date and time, amount charged, payment method and whether a journey was cancelled).
- Usage information: How you interact with the App and Website, including App crashes, browser type and which services you were using before interacting with ours.
How and Why We Use Your Data
We use your personal data for the following purposes and legal bases:
1. To perform our contract with you
We process your data because we need it to provide our services, including to:
- Create and maintain your account and profile.
- Help you log in and access your information quickly and securely.
- Arrange and manage transport from your location to your destination.
- Process and facilitate payments for bookings and services.
- Track the progress of your journey.
- Provide App and Website support and notifications.
- Improve features and functionality to enhance your overall experience.
If you do not provide the information we need for these purposes, we will not be able to provide the services to you.
2. To comply with legal obligations
We may need to process your data to:
- Comply with laws and regulations.
- Respond to requests from regulators, law enforcement or public authorities.
3. For our legitimate interests
We may process your data where it is necessary for our legitimate interests, for example to:
- Operate and improve the App, Website and related systems.
- Monitor usage, visitor numbers and traffic patterns.
- Protect the security and integrity of our systems and data.
When we rely on legitimate interests, we balance our interests against your rights and freedoms and only process data where our interests are not overridden by your interests.
Who We Share Your Data With
We may share your personal data with:
- Service providers: Third parties who support our services, including Taxi Alliance Software Limited and Coolnagour Limited t/a iCabbi, who provide software and technical support to help us operate the booking platform.
- Law enforcement and regulators: Where we are required to do so by law, regulation or a valid request from an authority.
- Prospective buyers or sellers: If we sell or transfer all or part of our business, your personal data may be transferred as part of that transaction.
The App or Website may contain links to third-party websites or services. Those sites and services have their own privacy notices and we are not responsible for their content or data practices. Please review their notices before submitting any personal data.
Where We Store Your Data and International Transfers
Your data is stored on secure servers operated by us or our trusted service providers. In some cases, your data may be transferred outside the UK or European Economic Area (EEA) to countries that may not offer the same level of data protection.
Where such transfers occur, we put in place appropriate safeguards (such as Standard Contractual Clauses or other approved mechanisms) to protect your personal data. Further details are available on request.
If we have given you (or you have chosen) a password to access the App or Website, you are responsible for keeping it confidential and not sharing it with anyone.
How Long We Keep Your Data
We keep your personal data for as long as you have an account with us or we are providing services to you, and for a period afterwards that is appropriate to:
- Meet our legal and regulatory obligations.
- Resolve disputes and handle complaints.
- Enforce our agreements.
In many cases this will be up to seven years after your account is closed or your relationship with us ends, unless a longer retention period is required or permitted by law. In some situations, for example where there is an ongoing claim, we may need to retain data for longer.
Your Rights
You have a number of rights in relation to your personal data, including the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Erase your data in certain circumstances.
- Restrict how we use your data in certain situations.
- Object to processing where we rely on legitimate interests.
- Data portability: receive certain data in a structured, commonly used and machine-readable format, or ask us to send it to another controller where technically feasible.
- Not be subject only to automated decisions (including profiling) that have a legal or similarly significant effect on you, and to request human review of any such decision.
You can exercise these rights by contacting us using the details provided on our Website. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.
For more information about your rights, please visit the ICO website at https://ico.org.uk/.
Age Restrictions
Our services are not intended for use by anyone under 18 years of age. Individuals under 18 must not attempt to register with us or provide any personal data.
If we become aware that we have collected personal data from someone under 18, we will delete it as soon as reasonably possible. If you believe this may have happened, please contact us using the details on our Website.
Changes and Contact
We may update this Privacy Notice from time to time. Where changes are material, we will notify you via email or by a notice in the App or on the Website. In some cases, you may be asked to read and accept the updated notice before continuing to use the services.
If we plan to use your personal data in a way that is significantly different from what we have previously told you, we will let you know and give you the opportunity to choose whether we may do so.
If you have any questions, comments or requests about this Notice or how we handle your personal data, please contact us using the contact details provided on our Website.